For over 30 years The Forté Institute has been helping corporations and individuals improve interpersonal communications, build effective teams and increase productivity.
Today, Forté’s full range of communication style reports and adapting and performance coaching tools are used across the globe by over 6,000 clients.
C.D. “Hoop” Morgan, III
C.D. “Hoop” Morgan, III is the founder and chairman of The Forté Institute, LLC, a global behavioral sciences firm best known for developing and providing innovative people, process and interpersonal performance-improvement solutions.
Morgan is recognized as a master in developing effective individuals, leaders and teams. He is the author and developer of the proprietary, computerized Forté Interpersonal Communication Style Profile, which is used throughout the world. What would evolve into what is now Forté began in the late 1970s as a quest by Morgan to find a statistically valid instrument that would help identify an individual’s personal communication-style strengths.
Morgan is a graduate of Missouri Southern State University. His educational background also includes Understanding and Solving Complex Business Problems at MIT’s Sloan School of Management; Reinventing Your Business Strategy at Sloan School of Management; and the Program on Negotiation for Senior Executives and Dealing with Difficult People in Difficult Situations at Harvard Law School.
His interests and activities have included membership on the University of Missouri School of Journalism Broadcast Sequence Advisory Council, Missouri Council for Higher Education, Rotary International, American Statistical Association, and other national, regional and local community and service organizations.
Vice President of Business Development and Client Solutions
Bríd Bourke is the Vice President of Business Development and Client Solutions for The Forté Institute, LLC.
Bríd met Hoop in 1999 and went on to become a Forté Master and distributor for The Forté Institute’s suite of tools in UK & Ireland. Bríd has a passion for designing and delivering organizational programs that accelerate interpersonal communication. Always preferring to reach for Forté from her extensive toolbox of development tools, she was delighted with the opportunity to join the Forté team full time in March 2018.
A graduate of University College Dublin, University of Limerick, University of Sheffield and Open University, Bríd has over twenty years’ experience in the diagnosis of HRD issues, the development of organizational leaders and the design and implementation of behavioral based solutions.
Bríd’s career has spanned academia, consulting and corporate roles including Organizational Development Director and Chief Learning Officer. She founded BBA Training Ltd (Building Better Abilities) a Management Training company in 1994, to deliver HRD solutions (Selection, Coaching, and Training) to a corporate client base across Europe including Dell, McAfee, APC MGE, Pfizer, Heineken, Schering Plough, Intel, Alcon SSC, Digicel, Kerry Group, GE Healthcare, Gilead Sciences & SSC, DAA, Google, HP, Alkermes and Actavo.
Managing Director of Accounts & Projects
Caroline Merrill is the Managing Director of Accounts and Projects at The Forté Institute, LLC, where she oversees and organizes a global database of 6,500+ clients. Caroline manages current and future projects, orchestrates the production of client sessions, and maintains company social media pages.
Prior to working at The Forté Institute, Caroline held positions with the Philadelphia Eagles, UNC-Wilmington Athletic Department and a variety of businesses around Wilmington, NC in Marketing, Public Relations, Event Planning and Client Services.
Caroline earned her degree in Communication Studies at the University of North Carolina at Wilmington in 2012, and has since been featured on the COM Alumni Spotlight and the COM Studies Day Alumni Panel. She is currently involved in the WILMA Leadership Institute, WILMA Network, Stefanie Adams for New Hanover County School Board, Wine, Women & Shoes benefiting Pretty in Pink Foundation and Women on Fire. Caroline is originally from Hendersonville, NC and has lovingly called Wilmington, NC home for eight years.
Our Forté Associates typically have had a long relationship with Forté. They are spread across the globe and are certified to deliver the Forté suite of solutions and reports to their clients. Contact your local Forté Associate to discuss your communication requirements or contact us directly so we can find the best solution for you and your organization.
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