Read our story below and discover how the Forté Communication System was born.
What is the one common denominator that reduces efficiency, clarity and progress in the workplace?
Pull everything back and you are always left with lack of effective communication between people.
Our story begins in the early ’70s. Our founder CD “Hoop” Morgan, started to really notice that communication or lack of was the primary factor for loss of productivity for businesses. He witnessed how most issues or problems could be solved with good communication. Yet, this was not being focused on by management. Why he thought?
The fundamentals of all that is great, ever achieved has been attained through teamwork built on a collective, progressive communication process. So shouldn’t this be a priority?
A lightbulb moment: create a system for teams and management based on understanding and implementing excellent communication with each other.
The first step – Understand Communication.
Although communication is a group effort, each person is unique and so too is their style of how they communicate. This is very important. So many of use want others to act and communicate the way we do. This is not the case and never will be. Real progress is brought about by understanding and enhancing differences, such as motivation, conflict, expectations, and group dynamics.
For over a decade Hoop reviewed over 200 communication instruments, based on his own and the works of Roget, Galton, Thurstone, Cattell, Guilford, Daniels, Eysenck, C.G. Jung, Allport and Odbert.
Combining the work of giants, he developed a cluster-sample technique that combines the Likert scale to be reflective of the primary and adapting communication style of a person. A discovery that demonstrates how the reaction to words or vocabulary of language coincides to personality traits and how we communicate.
The second step – test.
Hoop started field studies with this new system. Thousands of participants took part and the findings were astounding and revolutionary. It was solid. This new communication tool had an excess of over 90% validity and showed clear, scientific algorithms that defined a person’s individual communication style in minutes. The Forté tool was born. A device that could be used in the everyday place of work that was insightful, specific, scientifically validated and fast. A fast Forté following soon occurred.