.. Melanie Donelon – Marketing Executive
Communication by the numbers –
What’s NOT adding up?
In the last two decades, the integration of technology into workplace communication has massively changed and broadened how teams communicate with each other. It has brought us closer than ever and allowed instant engagement. Still, the question needs to be asked to the impact it has had on interpersonal and social communication in the workplace?
How has it really affected human to human communication?
Technology has given the workplace an abundance of communication methods such as email, phone, social media, webcasts, CRM, project management systems and text messaging to name but a few, so this should definitely improve communication? Not so actually, as according to a study by Fierce Inc, of more than 1,400 corporate executives, employees, and educators across diverse market sectors including financial, healthcare, technology and manufacturing, 86% of them cite ineffective communication for workplace failures.
So what’s not adding up?
Could it be that businesses are investing huge revenue in the latest and greatest technology for more efficient communication but are being counterproductive as they are forgetting about the number one communication tool, their people?
We understand communication.
The way a person communicates is a very unique and adaptive learning process. For over forty years The Forté Institute has coached individuals to understand their own and other peoples communication style in a strengths-based adaptive manner. We do this through an efficient but comprehensive reporting system that focuses on strengths, motivators, demotivators resilience and offers clear behavioral suggestions for communicating more effectively in their current environment.
By focusing the user on understanding and learning in this manner, the possibilities for growth both on an organizational stance and individual are endless.
Below are 5 communication statistics and facts to illustrate how important great human to human communication understanding is to the workplace and how Forté can help with each.
How is your team communication?
- Forty-six percent of employees rarely or never leave a meeting knowing what they’re supposed to do next.
We have all been in at least one unproductive meeting where we thought; “what was the point of that and what am I supposed to do now”? Don’t worry, you are not alone. Almost half of the room are unsure of the next move.
This statistic is worrying as the meeting room is the place that brings live feedback, important information, planning, decisions, collaborations and is fundamental to the organization’s bottom line. Clear, concise communication for all attending is so important for progress.
How Forté helps: Understanding each of the team members communication style is going to revolutionize and eliminate the unproductive meeting once and for all. With our system, each persons’ communication style is identified and strategized into a communication strategy. All are able to clearly see how each gives and receives communication, based on individuality. From here, meetings are catered to the styles around the table and a solid progressive process can begin. See more on our Transforming Teams Page.
What type of leader are you?
- Companies that have leaders who are highly effective communicators had 47% higher total returns to shareholders over the last five years compared with firms that have leaders who are the least effective communicators.
The culture of a business trickles from the top down.
When leadership ensures that effective team communication is central to their strategy, this is felt and adhered to by all employees within the organization. Having a culture that promotes understanding and clear communication will always be appreciated and is an advantage over competitors that don’t.
How Forté helps: With our communication suite and dedicated communication coach, an organizational report is built based on individual validated data. This gives cultural descriptors and actionable insights into the workforce. From here we help management build the culture that is needed for productivity through a solid communication strategy.
See more on our Creating Culture Page.
How much is bad communication costing you?
- Seventy percent of employees are disengaged. In total, it is estimated that disengaged workers cost the US economy between $450 and $550bn per annum.
Disengaged employees are not something that happens overnight. It is a gradual occurrence that creeps in, and when it happens productivity takes a major hit.
A persons’ employment should always be viewed as a relationship.
As with any relationship, when a person feels disengaged, not appreciated, uninterested or not listened to, they switch off. From here, it is only a matter of time before they move on to a new relationship. For employers, this is a huge loss of talent, opportunity, and growth.
How Forté helps: Our system allows and encourages the user to update every 30 days. This means the leader or management can nip in the bud any unsettling changes that may be occurring. The Forté communication coach will help management engage with employees and ensure longevity and productivity. This also shows employees that the business is interested and concerned about their wellbeing and growth. See more on our Adapting Report Page
How is your R-O-R?
This figure is staggering and illustrates how replacing employees is such a costly procedure. Time, money, advertising, agencies, screening, interviewing, hiring and training must all be factored in. The recruitment phase is only 1/3 of what should be a hiring policy. The other 2/3’s lie with onboarding and retention.
How Forté helps: Recruitment and retention are fundamental to the success of any business. The Forté communication system allows management to recruit smarter and retain the best talent, while also improving and enhancing internal communication. The dedicated communication coach meets management on a monthly basis and works on individual reports. If there is anything negative that is beginning, it is identified and strategized to be rectified. This ensures the new recruit is happy and progressive. See more on our Ramping up R-O-R page.
Do you recognize success?
A figure that demonstrates how important it is to have a good feedback policy. So many organizations and management do not partake in feedback due to the inability of knowing how to do it. This is a learned process. By providing feedback that is delivered constructively, the efforts of that person are felt, recognized and valued.
How Forté helps: The i360 Report which is the fifth step toward effective team communication is customizable to an organization’s needs with feedback. It allows a team to develop exceptional personal and interpersonal skills through the learned skill of constructive feedback. See more on our i360 Report Page.
To learn more about The Forté Communication system and avail of a Free 30-Day Trial, click here>>>>