Our Founder
Claude D’Val Morgan, III
Founder/Chairman

C.D. “Hoop” Morgan, III is the Founder/Chairman of The Forté Institute, LLC a global behavioral sciences firm best known for developing and providing innovative people, process and interpersonal performance improvement solutions.

Morgan is the author/developer of the proprietary, computerized Forté Interpersonal Communication Style Profile which is used throughout the United States, Canada, Europe, Australia and other countries. Forté is unique in that it is strengths-based and is updated as often as every 30 days, with any individual in any personal/interpersonal environment.

He was born in 1947 at Carthage, Missouri USA. Morgan is a graduate of Missouri Southern State University, earning a BSBA, with minors in psychology and journalism. His educational background also includes numerous graduate and post-graduate courses, including Understanding and Solving Complex Business Problems at MIT’s Sloan School of Management , Reinventing Your Business Strategy at Sloan School of Management and the Program on Negotiation for Senior Executives and Dealing with Difficult People in Difficult Situations at the Harvard Law School.

Morgan has traveled extensively throughout the United States, Canada, and Europe on behalf of organizations of all sizes that utilize the Forté processes. He lives and practices the virtual office concept. Morgan is recognized as a master in developing effective individuals, leaders and teams. The Forté Performance Coaching process, which began development in the early 1990's, is regarded as a mission-critical element in interpersonal understanding and development. A core concept is that is not so much who a person is, rather how they adapt to other individuals in varying environments or situations.

There is a network of Forté Providers across North America and Europe certified in the Forte system and work with Morgan along with their respective clients in supporting the various Forté applications.

What would evolve into what is now Forté began in the late 1970’s as a quest by Morgan to find a statistically valid instrument that would help identify an individual's personal communication style strengths. Morgan's background also included an understanding and use of the IBM Series 1 computer and emerging IBM PC, thus the proprietary computerization of the Forté system. Forté was the first PC-based computerized communication style profiling system in the world. Forté was also the first real-time interactive communication style profile on the World Wide Web.

Interests and activities have included membership on the University of Missouri School of Journalism Broadcast Sequence Advisory Council, Missouri Council for Higher Education, Rotary International, Chamber of Commerce Board of Directors, American Statistical Association, and other national, regional and local community and service organizations.

Hoop and his wife, Hope, reside in Wilmington, NC. His interests include the various activities of their children, as well as being a pilot, golf enthusiast, advanced open water scuba diver, boater, computer and gadget junkie and professional people watcher.

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