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The team builder report has been particularly valuable for understanding the culture of an organization and the impact of that culture on communication. I was working with a small group in a large organization that provides real estate services. Even though the primary profiles varied among the group, the adapting profiles across the team showed that the group felt the need to be highly dominant and impatient in their dealings with their customers. For many, this created stress as they worked against their primary profiles. This realization helped the team understand why they felt discomfort and prompted discussion to create more effective ways to deal with customer pressures.-Vincent C Racioppo, Ph.D., President, Center for Expert Performance, Inc.
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